Research-driven design across 33+ studies — shaping the Jio Design System through usability, motion, documentation, and adoption research across 32+ product teams.
33+
UX Studies
End-to-end research across apps, web & DS
350+
Participants
Designers, developers & customers
200+
Components
Validated across research cycles
32+
Teams Enabled
Standardised via DS-guided improvements
Research Impact
Key Outcomes
Research Studies
Usability
DSP Alpha Usability Research
Evaluated how internal designers use the Design System Platform — uncovering usability gaps and improvement opportunities.
Perception
Colours Perception Study
Evaluated user preferences for coloured vs non-coloured headers across Jio apps — informing brand-aligned design decisions.
Foundation
Foundation Research
Measured how well users adapt to new design elements — colour scale, type scale, surface logic, buttons, input fields, navigation.
Patterns
Design Patterns Research
Evaluated whether predefined patterns are more efficient, consistent, and user-friendly than atom-level component assembly.
Engineering
Design–Engineering Handover
Understood and closed the gap between design in Figma and accurate implementation in development.
Surface
Surface Logic Research
Identified which surface logic users prefer for differentiating UI elements — hierarchy, contrast, and accessibility across variations.
Brand
Unified Jio Logo Research
Evaluated user perception of unified Jio product logos — brand association, recognition, and usability across variations.
Motion
Motion Design Research
Audited animations and transitions across 7 major Jio apps — classified 120+ micro-interactions for usability impact.
Retail
Market Field Research
50+ field observations across Jio & JioMart stores — logged 300+ customer behaviour patterns across navigation and assistance triggers.
Digital Platforms
Research insights were applied and validated across the following Jio digital platforms — ensuring consistent, high-quality experiences system-wide.
Research Approach
Qualitative
Usability Testing & Interviews
Moderated and unmoderated sessions with designers, developers, and customers across 50+ usability sessions — identifying 90+ issues prioritised by severity.
Quantitative
Surveys & Behaviour Metrics
Funnel analytics, task success rates, and behavioural metrics across Jio apps — identifying hesitation points, drop-off triggers, and completion patterns.
Benchmarking
Competitive & Global Standards
Comparative studies against global design standards and competitor experiences to ensure Jio products meet or exceed industry benchmarks.
Field
In-Store Observation
50+ field observations across Jio & JioMart retail stores — logged 300+ customer behaviour patterns, identified 25+ major CX gaps in offline-to-online journeys.
AI Tools Used
Claude
Structured large observation volumes into behavioural themes, pain-point clusters, and recurring usability patterns — accelerating synthesis.
Notion AI
Meeting summarisation, research documentation, action item extraction, and insight organisation across stakeholder workshops.
Dovetail
Streamlined qualitative research workflows — tagging, clustering, and surfacing patterns from interview recordings and transcripts.
ChatGPT
Accelerated synthesis and exploratory analysis during early-stage research — especially for rapid hypothesis generation.
Figma + AI Plugins
AI-assisted visualisation support to create faster journey maps, research artifacts, and usability flow representations for stakeholders.
Cursor
Rapid experimentation tool during early-stage concept validation — exploring technical feasibility of research-informed design hypotheses.
Download the complete JDS Research document or get in touch to discuss the findings.