IIT Kanpur PhD · UX Research · Design Ops
UX Research & Design Ops Lead at Jio Platforms. PhD & M.Des from IIT Kanpur. Defining experience standards, driving design system research, and embedding user insights across India's largest digital ecosystem.
Selected Work
Design Ops · Jio Platforms
Driving JDS integration, CX audits, brand evaluations and a Research Centre of Excellence — aligning design operations across 30+ Jio products.
UX Research · Product
Beta-to-launch UX research — usability testing, heuristic evaluation, competitor analysis across multiple product versions.
UX Research · Design Systems
33+ research studies shaping the Jio Design System — improving DS adoption and reducing designer onboarding time.
UX Research · FinTech
End-to-end UX research for Jio's financial platform — destructive action psychology, feature evaluation, and journey audits.
Brand Identity · UI Design
Brand identity and UI audit — colour system, JioType typography, navigation patterns, and accessibility standards.
UX Research · Defence · DRDO ↗ Behance
UX research and interface design for mission-critical defence software at India's premier defence R&D organisation. Designed and evaluated UI screens based on operator workflows, task analysis, and usability principles. Also contributed to a palm-sized drone for object identification through prototyping and testing.
PhD Research · IIT Kanpur ↗ Behance
Doctoral research at IIT Kanpur on handheld augmented reality game experiences — deriving 10 validated UX design patterns through empirical usability studies, UX questionnaires, and qualitative methods. Prototyped and validated patterns through a functional AR game concept. Published findings in Springer journals.
Capabilities
About
6+
Years in UX & Design Ops
10+
Jio Products Audited
15
Experience Standards
3
International Publications
2019 – 2023
Doctor of Philosophy
IIT Kanpur
Handheld AR Games · UX Design Patterns
2019 – 2021
Master of Design
IIT Kanpur
Design · Human-Computer Interaction
2014 – 2018
Mechanical Engineering
Nagpur University
Engineering Foundations
UX researcher and design operations lead with 6+ years driving organisation-wide experience standards, research frameworks, and design quality across large-scale digital ecosystems.
At Jio Platforms, I lead UX audits across 10+ products, defined the One Jio Experience Framework (15 actionable standards), and embed research insights into product roadmaps.
Before Jio — Project Associate at DRDO and doctoral researcher at IIT Kanpur, publishing in international journals and deriving validated UX design patterns.
Currently
UX Research & Design Ops Lead
Jio Platforms Limited — India
Co-Author
A Textbook of Mathematics
Published academic textbook
Published Research
UI Guidelines for Cultural Sensitivity in Indian Handicraft Interfaces
Design in the Era of Industry 4.0 · Springer
Deriving Design Patterns for Handheld Augmented Reality Games
Design in the Era of Industry 4.0 · Springer
An Empirical Study on Human-Centric UX Design Principles and Design Thinking
European Academic Research
International Exposure
Presented research at 21+ international scientific conferences and congresses across Europe, Asia, and the Americas — covering innovation technology, social sciences, applied research, and design.
Currently open to
Let's connect
Open to conversations about UX research, design ops, experience strategy, or bold ideas.